Living Galiza Porto is a project that aims to enhance and boost the commercial offer of this urban area of the City of Porto, through the implementation of a structured intervention program, where the potential of information and communication technologies assume a central role. , all the more so since reality shows us that proximity commerce, shaken as it is in the volume of business it generates and in its ability to retain and retain customers, needs to “reinvent itself”, bearing in mind that the approach to the potential market has changed radically, through the evolution of Information and Communication Technologies and the Digital Economy, which is being exponentially validated by consumers, so proximity commerce has to face this new reality with pragmatism, objectivity and determination, creating conditions to take advantage of the resulting business opportunities.
On the other hand, it is also the objective of the project to create in the consumers of the city of Porto the habit of doing their shopping in this urban center called Galiza Porto. In order to achieve this objective, it was necessary to develop several actions that, as a whole, allow an effective dissemination of the commercial offer in this area of the urban center of the City of Porto.
