The Barcelos Plaza project brings together street commerce with e-commerce, treating them as a “single thing”, indivisible. It is the result of an application to the COMÉRCIO INVESTE Program led by ACIB in partnership with about twenty commercial establishments in Barcelona. It has two components: the first, of an individual nature, aims at the modernization of each participating commercial company; and the second, of a collective nature, aims to enhance and boost the joint offer of the urban center of Barcelos.
In its collective component, O Barcelos Plaza is the mark of a new commercial attitude, materialized in an electronic platform that will serve as a showcase for Barcelos’ commerce and in a series of initiatives that seek to invite consumers – whether from the municipality, the region or occasional visitors from other geographies – entering stores to make purchases. Among these initiatives, it is worth highlighting the implementation of commercial routes through the city, passing through points of tourist interest and a dedicated mobile application, in addition to the promotion of the entire project on social networks and through email marketing campaigns.