NKA was the company selected, within the scope of the respective Tender Procedure, to design the business model and implement the VISIT BRAGA platform, which is now presented to the Media.
The project “VISIT BRAGA – Integrated Promotion of the Tourist Offer” has as its fundamental objective the promotion of Braga as a tourist destination, aggregating the offer: accommodation, restaurants, typical products, handicrafts and experiences aimed at tourists, with the possibility of booking and transaction, providing information for other activities that, directly and indirectly, are essential to the tourism promotion strategy of the city of Braga.
At the same time, a collaborative network of stakeholders in the tourism sector in the city of Braga will be created, in order to align individual strategies and improve the involvement of the various stakeholders around common and converging objectives.
With the implementation of this project, the city of Braga will now have a platform that will be essential for reinforcing its claim to be one of the main Iberian tourist destinations and reinforcing its reputation as an international tourist destination.
NKA is very focused on the design and implementation of digital business models, with special emphasis on eMARKETPLACES, aggregators of different types of offer, aimed at final consumers and/or business customers.