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I SHOP VILA VERDE

I SHOP VILA VERDE

I SHOP VILA VERDE is the designation of a joint project of modernization of the trade center of Vila Verde presented by the Commercial Association of Braga to the incentive system "Commerce Investe" and that was developed by the NKA. The application led by ACB in an investment of around 400,000 euros in the creation and promotion of an electronic commerce network.

The project I SHOP Vila Verde represents an investment of 331 thousand euros by the member companies and 65 thousand euros supported by the business association.
This modernization project has a focus on publicizing the attributes of the Vila Verde trade, covering a differentiated supply of shops, historical and cultural heritage, tourism and other distinctive features.

I SHOP VILA VERDE contemplates a network of joint services to support the customers of the 11 stores adhering to the project, which benefit from a "scale effect", taking advantage of a privileged Internet sales channel to reach new markets.

STRATEGY

  • Attraction of non-residents;
  • Communication policy aligned with the cultural and touristic dynamics of the county.

 

BUSINESS MODEL

For promoters is essential to successful implementation of such a project as:

 

  • Funding model
  • New concept of fund-linked
  • Offering another type of value added services, a new associative concept
In the model proposed the entity promoting assume business management, working the image of a trading company, with exclusively online sales in the components:
  • Image
  • Marketing
  • Content Production
  • Management of social networks
  • Billing
  • Logistics
  • Support
  • Complaints
  • ...

HOW IT WORKS

  • The seller puts their items for sale
  • The buyer makes the order
  • The Association validates the payment and informs the seller
  • Seller will ship the product directly to the buyer

THE RECIPES ARE FROM

  • Sales of "STOREONLINE"
  • Marketing, communication and training services
 

The Solution

  • “StoreOnline” sell the products and services of participating stores to the project, using the same contents of the websites of participating stores (This ensures the maintenance of products and content in all sites of participating stores).
  • The orders placed directly on the websites of participating stores will be treated individually by them.
  • The participating stores must have this platform online store.
  • The platform of participating stores is amesma that the “StoreOnline”.
  • The participating stores will be integrated with the respective management software.
  • The accommodation online stores and "StoreOnline" will be common.


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